Everyone has a personal brand. What does your brand say about you? In your career, your personal brand can help you move forward or it can hold you back. This course introduces the concept of personal branding.
Learning Objectives
- Define personal brand
- Compare personal branding to corporate branding
- List some benefits of personal branding
- List some myths about personal branding
- List the steps in the personal branding process
Language: English
Estimate Time (Hrs.): 0.9
Before you can live your personal brand, you must define it. Many things make up your personal brand, including your values, talents, and mission. This course explores the steps for defining your personal brand.
Learning Objectives
- List the steps for defining a personal brand
- List different areas to consider when assessing your brand
- Describe the importance of defining a target audience
- Describe the benefits of identifying your competition
Language: English
Estimate Time (Hrs.): 1
Your brand messages communicate your brand to your target audience. It is important to spend time and effort crafting your messages so that they convey your brand effectively. This course defines different brand messages you might choose to create.
Learning Objectives
- Set goals for a personal brand
- Define different types of brand messages
- Write brand messages, including a brand statement, elevator speech, and tagline
Language: English
Estimate Time (Hrs.): 1
Once you have defined your brand and written your brand messages, you are ready to plan and implement your brand strategy. This course discusses the steps for implementing a brand strategy.
Learning Objectives
- List methods to communicate your personal brand to others
- Brand your resume and cover letters
- Define a social media strategy
- Understand the purpose of networking
Language: English
Estimate Time (Hrs.): 1.2